Friday, May 11, 2007

Electronic Arts Chases the Wii

Nintendo's Wii is a huge hit and Electronic Arts, the biggest video game publisher, has been left scrambling to get its act together on the Wii.

Electronic Arts has a little Wii problem.

The runaway success of Nintendo's latest console seems to have caught the leading video-game publisher by surprise and left it scrambling to create new games in a bid to ride the device's coattails.

With sales so far of 6 million Wiis worldwide, and another 14 million scheduled to ship in the next 12 months, EA needs to rule this console, like it has with Sony's PS2 or Microsoft's Xbox 360, if it wants to continue being the market leader in this next generation of devices.

Read more at TheStreet.com

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