Many analysts and fund managers have been telling me recently they think THQ is the most undervalued of all the game publishers currently.
I did an interview with THQ's CEO Brian Farrell yesterday. Here's the story on TheStreet.com today.
THQ is betting against conventional wisdom in the video-game business. The company is eschewing a one-size-fits-all approach to creating games in favor of segmentation that will match the content to the demographics of the gamers who are most likely to use the device.
The company is also channeling development resources toward the Wii and plans to release 11 games for the console in fiscal 2008.
But that can be a risky plan. Unlike the earlier console cycle where Sony's PS2 ruled over rivals, analysts say that this time around, the three new systems could garner near-equal market share.
For game publishers this means the older plan of creating a title just for one system, known as third-party exclusives, is no longer viable. In an interview with TheStreet.com, Farrell says THQ's plan can still be cost-efficient, and the company's bet on the Wii could pay off in a year.
More at TheStreet.com
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