Electronic Arts Accelerates into Asia

Electronic Arts has been struggling to get into the game in Asia, where revenue steadily declined last year and the company has had few hits.

Now the leading video-game publisher in North America has a plan: EA is buying its way into the continent, one company at a time.

On Monday, the company announced its latest deal, a 15% stake worth approximately $167 million, in one of China's largest online game operators, The9.

It's the second such investment that EA has made in the last three months. In March, the Redwood City, Calif.-based EA said it would take a 19% stake in Korean online game company Neowiz for about $105 million.

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