Hike could boost maker of popular Norton AntiVirus software’s bottom line, help counter rivals like McAfee.
By Priya Ganapati
October 13, 2005
Symantec has raised the price for renewing its popular Norton security software used on some 40 million computers around the world in a move that could net the company about $300 million in additional revenue, analysts said Thursday.
Symantec hiked the renewal price for its flagship Norton AntiVirus software 20 percent to $29.99 from $24.99. Meanwhile, the price to renew its Norton Internet Security is rising 34 percent to $39.99 from $29.95. This software includes a firewall and anti-spam protection. The renewals are good for one year.
The Cupertino, California-based security giant said the price hike is just one of the changes it’s making to its current subscription model. Among the changes, it will now deliver product updates throughout the year. A subscription to the Norton suite would ensure users not only get the most updated protection against existing viruses or worms but also feature updates ensuring their products remain current.
More at Red Herring Online
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