To increase market share, the underdog browser company offers Opera for free.
By Priya Ganapati
September 20, 2005
Ten years after it launched the first version of its browser, Norwegian software company Opera Software said Tuesday it will start giving away its underdog browser Opera for free as it seeks to catch up with its nearest rival Firefox and capture greater market share.
The move means that Opera, which has a relatively small but fiercely loyal fan base, will remove the ads from the basic version of its browser and will no longer charge a licensing fee for the premium ad-free version.
“The idea is to get a lot more users than we have currently,” said Opera CEO Jon S. von Tetzchner. “Removing the ad banner and licensing fee will encourage many new users to discover the Opera browser.”
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